Branding work done for a real client (who hand make guitars) trying to solidify their brand voice while highlighting their punk rock philosophy and tribute to the Minneapolis scene.

Art Direction: Ryan Willwershied and Kris Irussi

Original Wesite

Redesigned Website

Promo Poster

Sales Brochure

Test Van: Part of the plan to increase brand name recognition was to have a mobile test site. This van would let people try out the guitars when it stopped at craft breweries, record stores, farmer's markets, and coffee shops while also putting the name out there.